17 offices in the Nordics
Turnover 2023 - 710 millions
200 customer online stores
Global logistics and distribution
50,000 case orders a year
PRODUCT MEDIA SPECIALISTS
Product media is about communicating using products. The products must tell a story, and it is important to us that your story is told in the right way.
We have been in business for 37 years and our strength lies in the expertise of our employees. We have deliberately chosen to have important functions in-house.
As a total supplier of product media, we help you through the entire chain from idea, design and concept to production, storage and logistics.
We have offices in Norway, Sweden, Finland, Denmark and Iceland, and our project managers are ready to develop product media together with you and your company!
OUR VISION
We will be the IDÉ supplier that stimulates relationships between people in working life.
Our foundation and our basic business philosophy is that we differentiate ourselves from our competitors by coming up with constructive proporsals and ideas for solutions to a greater extent. Our proposed solutions are not methodology or behavioral therapy, but concrete tools that make visible the company’s profile and value base between people in working life: We limit our task to include relationships to be built between employees, between the company’s profile and value base.
FULL RANGE SUPPLIER
In addition to promotional products, we also offer a number of services. We are more than happy to assist you with idea, concept development and design. We also build webshops and handle logistics. With this, we title ourselves as a total provider of product media.
OUR SUSTAINABLE PRACTICE
Our industry is complex and multidimensional.
That is why we want more transparency and knowledge transfer within the industry. We help you to ensure that your product media are safe to use for people and the environment. We do quality assurance of our partners, and making sure we have the correct labeling of products. We also make sure to do chemical- and security tests.
PURCHASING
We consider responsible purchasing practices to be one of our most important tools, where we can strengthen suppliers' ability to deliver on the requirements we set to ensure good conditions for people, society and the environment.
SUPPLIER DEVELOPMENT AND PARTNERSHIP
We aim for long-term supplier relationships with suppliers who show a particular willingness and ability to work with positive development in the supply chain.
SALES AND MARKETING
We care about our customers' commitment to sustainability.
Therefore, we ask our customers to cooperate with us and choose the most sustainable alternatives for their business. We want to be an influencer in the choice to act more environmentally friendly.
iwear - 100% bluesign® APPROVED BRAND
The brand iwear is IDÉ House of Brands' own sports and leisure brand. Starting from SS24 collection, all new iwear products will be produced from bluesign® APPROVED fabrics only and will eventually carry a bluesign® PRODUCT label.
Being the first in our industry to join bluesign® SYSTEM shows that we really want to make things in a correct way and be in the forefront of companies changing the way garments are being made. With our new iwear collection we offer our customers an easy access to clean and safe to wear sports garments, which have been produced responsibly with the least impact on planet and people, but without compromising on quality and functionality.
The collection has been developed with one of our longterm key suppliers, who has also joined the bluesign® SYSTEM. In the beginning the collection will consist of five basic items, but the collection will grow with some more styles for autumn and winter season.
Certified: 2008
ISO 9001 and ISO 14001 are globally recognized standards for quality and environmental management. By implementing and maintaining these both standards, we challenge ourselves to constantly improve our quality management system and environmental performance, and thus deliver flawless products and services to our customers while taking proactive measures to minimize our environmental footprint.
Certified: 2011
Ethical Trade Norway is a voluntary, member based, organization and resource center for sustainable trade. By being a member, we are obligated to conduct an annual due diligence assesment and report on our actions towards assuring responsible business practices. The report is public and can be found on our web page.
Certified: 2019
EcoVadis provides a holistic sustainability rating service that covers a broad range of non-financial management systems including Environmental, Labor & Human Rights, Ethics and Sustainable Procurement impacts. With the help of EcoVadis rating service we recognise those issues we need to improve, and it helps us to set our targets ever higher.
Certified: 2021
CEMAsys offers comprehensive system solutions and analytical expertise for every step of a company’s sustainability journey: data gathering and management, advanced analysis, strategy development, ESG reporting and carbon offsetting. We use CEMAsys platform to calculate our Scope 1 and 2 (+ some parts of scope 3) carbon footprint, as well as to monitor our suppliers through ESG survey modules, CEMAsys provides.
Certified: 2021
"Thor Heyerdahl Climate Park" is a carbon removal project, which means that CO₂ is removed from the atmosphere and bound in the ground. We compensate our Scope 1 and 2 carbon emissions by investing in the tree planting project in this Climate Park, which locates in Ayeyarwady Region of Myanmar. The project is certified and aligned with the SDG’s (Sustainable Development Goals) for societal and environmental enhancement.
Certified: 2023
Treebytree is a social enterprise on a mission to accelerate the regeneration of
nature. Together with its partners, Treebytree aims to bring back 1 billion trees before 2050. As a ‘Regreening Partner’ of Treebytree, we have started to build our own forest and also offer this innovative gift option to our customers. Follow this link to see the forest we’re building.
Certified: 2023
The bluesign® SYSTEM improves the sustainability of textile manufacturing by ensuring responsible use of resources and the lowest possible impact on people and the environment at each processing stage. Becoming a bluesign® SYSTEM PARTNER pushes us to evaluate and constantly improve our purchasing practices and how we manage our supply chain in terms of environmental impact. The bluesign® criterias are the highest standards in the industry.
Certified: 2023
Amfori BSCI is the world’s leading business association for open and sustainable trade. We joined the organization to have better control and visibility further down on our supply chain. As part of amfori, we work together with our suppliers to improve the social responsibility of global supply chains.
OUR EXPERTISE - YOUR SAFETY
We take our social and environmental responsibility seriously. We continuously work to ensure that the production and transport of our products is carried out responsibly and in line with the UN's goals for sustainable development.
The UN's Sustainable Development Goals are the world's mutual agenda to eradicate poverty, eliminate inequality and stop climate change by 2030.
We have chosen to have five goals.
CLIENT REFERENCES
After 37 years, we have many success stories to share! We will share some of our customers' journeys.
CARLSBERG
In 2019, Carlsberg decided to change their product media supplier, and they chose IDÉ House of Brands. Carlsberg's many brands have high value, and we are impressed by the strategic choices Carlsberg makes with Produktmedia as a channel and the results it produces.
We help Carlsberg with everything from choosing products to design, setting up the webshop and logistics. Together with the brand managers, we work with visibility campaigns and brand-building campaigns to secure Carlsberg's position in the market.
We have worked closely with the various brand managers and agencies to achieve Carlsberg's goals and ambitions.
THE CIRCLE K-CUP
Every year, Norwegians fill their coffee cup over 20 million times at Circle K. We are proud to have been part of this journey since 2003. The first cup was supposed to be a gift to the "gold customers", but the following year it was re- introduced as the "Breakfast Cup" and the rest is history.
Close collaboration between IDÉ and Statoil resulted in several different "limited edition" cups. Some of the variations were so popular that they are considered collectibles.
"It is important for Circle K to have a partner who recognizes how important the Cup is to our customers and to us as a company. The cup and Circle K's coffee deal is very popular and highly valued. Therefore, we will fall hard if we do not respect our customers' wishes and needs. IDÉ House of Brands has shown in practice that they understand this, and at the same time they are actively involved in developing the Koppen concept to accommodate tomorrow's customers."
Jeanette Amara
Senior Category Manager,
Circle K Norge
HAVILA KYSTRUTEN
Havila Kystruten is a customer who makes strict demands on its uniforms. Here, both durability, cut and, the correct number of stripes are absolutely essential.
Together with Havila and our partner Ted Bernhardtz, we have selected a collection of stocked models that cover all Havila's needs. Everything from captains' uniform to catering, cleaning staff to operations. To ensure that all employees are satisfied, Havila has a tailor available for customizations during the start-up phase.
To make the collection available in the best possible way, we run a webshop where they can order the right work clothes based on which department they work in. This webshop also includes uniforms for Havilas' three hotels.
Being a total supplier of uniforms to such a large customer is both a fun challenge, and not least a declaration of confidence in the work we put into this type of project.
Thank you very much Havila!